A educational book publisher needs to have a web presence in order to increase its customer base. It wants to do so as inexpensively as possible as costs are already high and margins low in its line of business.
Using TransActions.ie the publisher can create Have notice for different products or product areas and these are instantly matched with potential buyers.
The company saves:
Money: The cost is much lower that getting a website developedTime: Their web presence is nearly instantaneous and highly targeted.The company gains:
Access to whole new marketplace of targeted buyers. Increase in turnover as a result. 
